Internet and marketing strategy

By Immanuel on Sep 28, 2012 in Business

Online Marketing is marketing communication activities by using the Internet. In the beginning it used the static pages of HTML format that can be accessed by internet users. That was the beginning of website that became an ?online brochure? and even ?second office? for companies to show their identity to the world. Now, many marketing agency use internet as the main marketing media to grow up their client?s business.

In its progress, online marketing is not only using website as media, but also email and other applications running on top of internet protocol.

As part of marketing activities by using the internet, online advertising become an interesting study for marketers in particular and business in general.

What exactly is advertising on the internet?

In the beginning, advertising on the internet is the process of moving the ads material that has been running in conventional media (television, magazines, newspapers) into the website. But in its development, the utilization of the characteristics of internet can maximize the results obtained through advertising activity on the internet. It makes internet media today used as part of the marketing mix with a different approach according to the characteristics of the media and the target audience to be achieved.

Activities that commonly used in advertising on the Internet is the installation of banners (banner ads). But the demands of increasingly complex marketing communication is not enough just in that way. Needed strategy, creativity and accurate measurements to utilize all the possibilities. For example, using the viral strategies through email marketing, building websites for products that is separate from the corporate site, designing webtorial pages, making gaming advert, synergizing with mobile marketing, online surveys/ polls, and other strategies.

In addition to above advertising activity, there is also a cheaper and efficient advertising techniques, using search engines (Search Engine Otimization). With SEO, your website will be easily found in search engines and the possibility to visit is higher because currently 80% of internet users search for data using search engines as a starting quest.

Internet is a media that can make a difference in the conventional marketing strategies and create new relationships between producers and consumers. In addition, internet may also reduce the cost and improve the effectiveness of marketing systems.

Source: http://www.arel.info/business/internet-and-marketing-strategy/

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